Mr Muscle Campaign

Idea: International cleaning brand Mr Muscle uses strength and smarts to find better ways for moms to clean, but why? To tell the brand's story, we kicked off a new campaign highlighting the key moments of Mr Muscles life that encouraged him to devote his life to home cleaning, as well as a new website for consumers to find the best cleaner to defeat the toughest of messes.

Client: Mr Muscle

Agency: Ogilvy & Mather

Role: Concepting, Copywriting (Scripts and Web), Production



TV Campaign



Mr Muscle Website

Wrote all web copy, including SEO and metadata.