KIWI Shoe Care Digital Campaign
Idea: Most people don't know how to properly apply shoe polish. To ensure that customers get the most life out of their shoes, we created a series of how-to videos aiding them in proper shoe care, as well as a new website to find the corresponding products they need.
Client: KIWI Shoe Polish
Agency: Ogilvy & Mather
Role: Concepting, Copywriting (Scripts and Web), Production
KIWI Website: Wrote all web copy, including SEO and metadata.